Information Education and Communication (IEC) is a term used in the field of health communication that combines strategies, approaches, and methods to empower individuals, families, and communities to achieve and sustain their own health. It involves providing information, promoting specific behaviors, and considering the social, cultural, economic, and environmental factors that influence health. Utilizing various channels such as interpersonal communication and mass media, IEC initiatives aim to reach and educate target audiences. IEC activities focus on changing or reinforcing health-related behaviors and have specific objectives, target audiences, and timeframes. Evaluations of IEC interventions have demonstrated their effectiveness in improving health
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